Marketing and the Pope

Marketing and the Pope

F
rank Perdue approaches the Pope with an offer to donate $50 million if ‘Give us this day our daily bread’ can be changed to ‘Give us this day our daily chicken.’  The Pope says, ‘No, our prayers are not for sale.’  So Frank ups the ante, offering $500 million. Still The Pope declines, citing the sanctity of the prayer.  So Frank raises the offer to $2 billion. The Pope considers how much good all that money could do in the world and agrees to change the prayer to ‘Give us this day our daily chicken.’ The next day, he convenes a meeting of the College of Cardinals, and announces: ‘Gentlemen, I have good news and bad news.  The good news is that Frank Perdue is giving us $2 billion.  The bad news is that we just lost the Wonder Bread account.’

 

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