Re: Customer Oriented Marketing

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[Ed: Below you’ll see a very silly employer’s quiz that was sent
in by XXX, followed by Dave Decot’s stranger answers in brackets.]

Customer-Oriented Marketing
is looking at our job through the customer’s (eyes/file).


A good opening to a customer
who voices a complaint is, ‘I’m (sorry/upset) you are having a problem.

[certain that psychologically]

Remember, arguing with the
customer can only make a bad situation (worse/better).

[more entertaining]

Make positive contact with
your customers by being friendly, (bashful/enthusiastic), open and interested.


Using a customer’s name
and saying ‘thank you’ are examples of (pushy/friendly) service.


While working with your
present customer, (acknowledge/ ignore) a waiting customer.

[become interested in and leave the premises with]

Customers feel you are happy
to have their business when you smile and say (nothing/thank you).

[‘The gas is free today.’]

  Friendly service is
giving the customer your full attention and making (eye/hand) contact.

[felonious intimate]

One way to show customers
full attention is to call them by (phone/name) whenever possible.

[obnoxious childhood nicknames]

Keep the station (cluttered/neat)
and clean so customers do not take their business elsewhere.


Use the intercom for customer
assistance and (safety/ entertainment).


A good opening to a complaining
customer could be to tell them you are:

a) excited

b) pleased

c) happy

d) sorry

[extremely busy and tired of their whining]

Customers waiting for island
service should be:

a) patient

b) ignored

c) acknowledged

d) important

[advised on airfare deals to Tahiti]

What kind of service should
customers get?

a) quick

b) friendly

c) professional

d) all of the above

[incomprehensible, greasy, and fear-inducing]

One way to give customers
personal attention is to:

a) only accept credit cards

b) ignore them

c) call them by name

d) talk to two customers at once

[encourage them to join you in the booth]


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