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A vacuum exists in terms of price and functionality between contact managers and high-end solutions. Users — particularly outside the Fortune 100 — are looking for a robust solution that does not require a commitment of hundreds of thousands or millions of dollars.
Most SFA initiatives follow a top-down model, with sales professionals forced to use software that is primarily geared for assisting senior sales management. Project failure is often inevitable as salespeople reject software that is not designed with their concerns in mind.
SalesLogix understands selling. Created by salespeople for salespeople, SalesLogix is technology that helps companies sell more. Sales, Marketing, Customer Service and Management love it.
SalesLogix is a fully customizable feature-rich individual and team contact manager. Designed with fast-moving salespeople in mind, SalesLogix is packed with time-saving shortcuts like navigation buttons, pop-up lists, and customizable toolbars to help you do maximum work with minimum typing.
You can instantly access account status, contact information, notes and history. Know where you stand, regardless of how many people or deals your working on. If you’re part of a group, you can share information for top-performance team selling. Sales management is interested in the program’s ability to track and forecast sales performance across the entire organization.
Because SalesLogix appeals as much to the sales professional as it does to sales management and IS professionals, it is much more likely to gain grassroots support within the sales force and be successfully adopted.
SalesLogix is significantly less than high-end SFA products, making it attractive to cost conscious buyers.
The payback from implementing SalesLogix as a SFA tool will come in several areas. It typically saves from 10% to 20% of a sales rep’s time, allowing the rep to develop prospects and clients. So, you can factor in the value of the time saved. In addition, you can project the amount of additional closings to be generated by the additional time available to the rep and add those dollars to the payback amount.
SalesLogix increases communications within and throughout the organization as well as with prospects and clients by using the many integrated tools built into or linked to the program. It enables management to provide libraries of literature and needed facts. All of this translates to faster response times, so you can track the additional business generated by having this ability (or project the amount by looking at your past sales and noting accounts you failed to close because you lacked these communications features).
Finally, SalesLogix enables your organization to utilize legacy data and systems on the one hand, and Internet capabilities on the other. You can have access to all existing data, and you can draw down contacts from you web sites who have expressed an interest in your products and services. Again, this access and broad functionality translate to more and better opportunities for closing sales, which means more and better opportunities for payback.