In a global economy with tighter budgets and increasing competition, non-profit organizations need to scratch and claw for every penny. Somewhere along the way nonprofits assumed the mistaken identity of being non-revenue. That couldn’t be further from the truth. In fact, the vast majority of nonprofits depend on revenue. What differentiates a non-profit organization from a private enterprise is what it does with its surplus revenue. Rather than pay out to shareholders, a non-profit redistributes the funds to achieve its goals and further its mandate.
As the funding well for nonprofits continues to dry up, most non-profit organizations today must operate like private enterprises to stay alive. If you’re a non-profit manager, this means you need business intelligence and marketing. It means you need to attract clients, maximize their value to your organization and manage your relationships over the long-term.
Customer relationship management (CRM) for nonprofits is where your quest for more business opportunity and revenue generation should start. By combing the power of technology with marketing and business, CRM can help nonprofits fulfill their mandate without going broke in the process. CRM gives you the competitive edge by allowing you to diversify your revenue streams. With CRM, you walk, talk and act like a tech-savvy enterprise, while retaining your commitment to your values.
Nonprofits rely on the support of their networks. These networks are the lifeblood of the organization, ensuring that it can represent their cause. With CRM, you can manage your entire network, from sponsors to partners and up government. Best of all, CRM is an affordable strategy for managing these relationships, providing you with flexible, lightweight software that is compatible with your IT infrastructure. At the same time, CRM is customizable. Whether you depend on donations or are actively involved in competitive RFPs, customer relationship management for nonprofits ensures that you extract the highest value from your revenue sources.
CRM lets you acquire new funders and donors, maximize their contribution to your organization and retain them for years to come. CRM puts the power in your hands by helping you find new revenue streams and identifying the best donors for your cause. Multi-channel fundraising, list acquisition and prospect research are some of the features CRM provides, thus enabling you to take your organization to its desired future state.
In order to succeed in an increasingly competitive environment, you need to think and act like a business. You need to diversify your funding and leave no stone unturned in your quest to maximize revenue and enhance your organization’s capabilities. Above all, you need to manage these processes efficiently in order to reduce costs and keep a balanced budget. Through CRM, you can do all this and more. Constituent management, grants management, program management, real-time analytics, team collaboration and marketing are just some of the processes your organization can improve right now with CRM.
The global digital economy requires agility, creativity and better management in order to succeed. Organizations must be nimble enough to respond to business opportunities, adjust their strategies and reach out to clients in new and creative ways. Being non-profit doesn’t make you revenue-free. Walk and breathe like a private enterprise with CRM and help your organization achieve its vision.