CRM: All the Features You Need to Raise More Capital

Success in the private equity industry is all about leveraging key relationships and raising capital to satisfy your firm’s multiple revenue streams and business models. Whether leveraged buyout, venture capital or growth capital, private equity practices thrive on effective business relationships and high value investors. In an increasingly competitive market that is looking to capitalize on emerging opportunities, private equity firms need every lever they get their hands on to drive their business forward.

One solution that more and more financial service providers are turning to is customer relationship management (CRM). Whether large or small, public or private, financial service providers are leveraging the power of CRM to drive their business forward. Given the nature of financial transactions and the trust required to invest on behalf of an individual or party, establishing long-lasting relationships with your clients is vital. For private equity firms, this means learning more about your clients and their business needs. This will enable you to not only better serve them, but extract the highest value from your business relationship.

With CRM, you can do just that. By combining the power of IT with the sophistication of advanced marketing, CRM consolidates key information about your clients and centralizes it in an accessible format. This information can be accessed at any time by any one of your authorized staff, thus creating a more productive work environment with faster services. Private equity CRM will boost your organization’s productivity, attract high net-worth investors and improve the volume of committed capital.

Best of all, private equity CRM is a custom-made solution that responds to the needs of your company. CRM accommodates your needs and works the way advanced technology ought to: lightweight, flexible and dynamic, offering you all the features you need to succeed. These features include:

  • Deal relationship management to identify the best deals in the shortest amount of time.
  • Investor relationship management to identify and manage capital.
  • Pipeline management and portfolio monitoring to analyze investments, facilitate workflow and monitor your entire portfolio from start to finish.
  • Financial and performance reporting automation to simplify transactions and monitor the performance of your portfolios.

In today’s volatile global economy, private equity firms must make sense of the chaos not only for themselves, but for their clients, who are entrusting them with their most valuable assets. In an economy marked by booms and busts, global contagion and debt crises, investors need all the tools and advanced techniques they can get a hold of to make the best decisions for their clients. CRM can help organize the entire process. It can facilitate a better management system that optimizes your performance and reduces operational risks. Best of all, it makes you more responsive to your clients—those who matter most—and helps you meet their needs.

CRM is one of the most powerful tools a private equity firm can employ. It helps you nurture relationships that may have long been forgotten, deepens your referral base and maximizes conversions with third parties, all while reducing administrative costs and other burdens. In a competitive market, CRM can help you reach the top.

Wealth Management CRM: Private Investment Management Has Never Been Better

Over the past thirty years the financial services industry has experienced unprecedented growth in both the private and business domains. In a cyclical global market that is prone to failure and turmoil, private wealth management has emerged as a cornerstone of the financial services industry. At no point in recent history has private wealth been more critical, from the average consumer up to high net worth individuals. For private wealth companies and family offices, the growth potential is unlimited. However, given the growing competition and new regulatory standards, rising to the top of the private wealth industry is no easy feat.

Private wealth customer relationship management (CRM) can help bridge the gap between your current state and where you want to go. In an increasingly competitive landscape, knowing your customer and keeping their business is critical if you are to succeed. CRM for private wealth and family offices brings you the power of advanced technology, the convenience of automation and the sophistication of advanced marketing techniques to not only attract more clients, but maximize their value and keep them for life. Best of all, CRM is customizable and can help you reach out to your unique clients. Private wealth workflow enables you to combine tasks, diary management and document actions with the rest of your business processes, ensuring consistency at all levels.

CRM is so dynamic, flexible and lightweight that it flows seamlessly into your current operations, allowing you to integrate your accounting and portfolio systems. Customized dashboards and other features give you access to timely, in-depth customer information, which enables you to develop top-notch business intelligence. Business intelligence is what ultimately feeds into an effective marketing strategy, which allows you to reach all your key demographics.

Private wealth management is all about the client. It’s about earning and keeping their trust throughout the course of your business relationship. With CRM, you can truly learn more about the people you do business with. You can learn about what motivates and concerns them, and ultimately, how to better serve them. You can consolidate that information in a central location, which is accessible to any one of your authorize staff. This eliminates redundancy and ensures that your customer service staff, investment managers and advisors have access to client info when they need it.

In today’s global economy, time is money, and if you’re not productive, you’re losing money. CRM has proven time and time again to boost efficiency and productivity through automation and workflow, as well as provide easy access to the information people need most.

CRM helps you establish the strong relationships your industry thrives upon. By enabling you to better manage private client investments and respond quickly to the needs of your customers, CRM ensures that you never miss a step in building those lifelong relationships.

Combine what you know about wealth management and capitalize on the global opportunities. Build the long standing relationships your company needs to compete in an increasingly competitive wealth management industry. Choose CRM and take your enterprise where it wants to go.

Asset Management CRM: Don’t Bear the Burden Alone

Over the past ten years asset management has been among the fastest growing industries, registering continuous growth in an economy that is more concerned about its tangible and intangible assets. In a volatile global environment of booms and busts, people need security and peace of mind knowing that their assets are in good hands. Perhaps more than any other industry, asset management requires constant monitoring, risk assessment and maintenance of things that people value. For this reason, asset management is all about managing what people, groups and other entities care about.

This is a big responsibility. If you’re an asset management company, this responsibility entails careful planning and resourcefulness. It also entails knowing as much about your clients as possible so that you can respond to their needs, manage their accounts in a personalized way and organize your communications. As more people look to the experts for managing their valued goods, the opportunity for growth is unlimited. But in order to grow with the tide, you must enhance your organization’s efficiency and productivity if you are to truly capitalize.

Customer relationship management (CRM) enables your enterprise to do all this and more. It gives you the power to stay ahead of a rapidly changing industry that is characterized by more regulation and more complex client relations. CRM takes the power of advanced technology and combines it with your business process, providing you with seamless integration and more resources to collect information about your customers and market to them effectively. CRM gives you a customizable, enterprise-level solution that enhances your entire business. CRM can help your company reach its desired state by:

  • Centralizing and organizing all of your clients’ information in one place, which greatly improves your customer services and external communications.
  • Enhancing your business intelligence. Consolidating client information enables you to learn more about your customers, which means you can leverage key relationships and predict future behaviour.
  • Increasing productivity and reducing human error by automating repetitive tasks.
  • Assessing your company’s performance by giving you instant access to investor accounts.

Best of all, CRM accommodates your organization and works for you, not against you. Its user-friendly interface works the way advanced technology should; its centrality enables all authorized users to access the same information wherever they are. It’s the best resource to finally break down those information gaps affecting your performance.

CRM gives you all the flexibility you need to respond to the market. It ensures your company is reaping all of the rewards of the information age by giving you access to advanced technology that is scalable and responsive to your organization’s needs. Best of all, it reduces costs and allows you to make better investment decisions.

Wealth management is all about the client. It’s about having all the tools to respond to their needs. It’s about monitoring your performance against the market and responding quickly in times of stress. By advising people on the matters most important to them, investment advisors and other wealth management professionals bear a huge burden. With CRM, you won’t have to bear it alone.

CRM for Financial Services: It Just Makes Sense

The banking industry today is one of the most IT-intensive industries in the world, integrating a multitude of systems that enhance capital mobility, process large scale payments and ensure that regulatory standards are upheld. That banks are capable of performing such tasks in economies all over the world is a true reflection of the information age in which we live. No matter how big they are, banks and other financial service providers are always looking for ways to improve security, expedite transactions and offer innovative services that keep them ahead of their competitors.

CRM for financial services enables banks and other financial institutions to stay ahead of the innovation curve. CRM combines advanced technology with the power of marketing to enable financial institutions to customize their business strategies and capitalize on their opportunities. CRM for financial services gives you the tools to collect robust business intelligence that will enable you to learn more about your clients and their preferences, thus enabling you to customize products and services that meet their specific needs.

The financial services industry has always been about the customer and the privileged information they share. Whether retail banking, wealth management, insurance or investment, CRM can be tailored to meet the unique business opportunities of all financial service providers. Ultimately, CRM is all about maximizing the lifetime value of the customer. Unlike most other industries, long-term relationships are a staple of financial services. CRM gives banks, investment and insurance providers the resources to know their customers on an individual basis and develop personalized services that can expand account relationships.

Through data warehousing, business analytics, marketing campaigns and customer services, CRM provides horizontal integration that improves these processes and links the entire financial operation to them. The power of automation also reduces administrative burdens that slow down services. This means that branch managers, investment advisors and insurance brokers can focus on what they do best—creating lifelong relationships with clients. As a financial service provider, is there anything more important? With CRM, you not only develop relationships, but you truly get to know more about your customers. Automation and real-time tracking provide a complete snapshot of their activities and past transactions, which can enable you to predict what services they are likely to need in the future.

All of these features build customer loyalty by improving customer services. The power of CRM also enables you to identify high-value clients and offer them new services. By choosing one of the many capable CRM vendors and training your staff in its use, you are extending the value of your IT investment and reducing costs in the long-run.

With CRM, you’re only a few clicks away from greater productivity, better customer services and more business opportunities. Best of all, CRM can be integrated with your existing IT services or it can be that dynamic upgrade most financial institutions are looking for but have yet to find. Now is the time to leave the legacy applications behind and adopt a solution that gives you the power to make decisions based on real-time information.